Industry Research & Marketing Reports

Check out industry reports and plans from 2015-present from research partners across the state. Reports can be viewed by clicking on their titles.

The University of NC Greensboro
Bryan School of Business and Economics

NC Wine Consumer Marketing Study 2023

This project is to assist the NC wine industry and the NCWGC to better market NC wine and communicate with consumers.

NCWINS 2021

To assist the NC Wine and Grape Council in planning its priorities and activities, this project was conducted to clarify the top priorities and issues of NC winery owners and stakeholders.

NC Wine Stakeholder FAM Tours 2021

To truly gain an appreciation of NC wine that will further develop an image of NC as a "wine state," influencers need to experience NC wine.

Comparative Study: Funding & Research in Selected Peer States

This study investigated how top wine producing states fund the wine and grape industry within these states.

The Virginia Wine Industry Overview

This overview provides information about Virginia's wine industry growth and economic impact.

Frank, Rimerman + Co /
NC Wine and Grape Council

The Economic Impact of NC Wine and Grapes 2018

The impact of wine and vineyards on the NC economy

Fiscal Year 2021 - 2022 Report

Pursuant to G.S. 106-755.1 North Carolina Wine and Grape Council Report

Fiscal Year 2020 - 2021 Report